Two major healthcare companies merged, and the resulting company was in need of a solution to implement their new brand identity.
The Serigraphics Solution
Serigraphics provided not only the specs and technical details of the signage, but also took on creation of the branded signage guidelines, including specifications for materials and finishes to uphold the client’s new brand identity.
Initial project discovery
Over the course of 12 months, Serigraphics created custom signage and outfitted over 50 locations with new branded signage. Serigraphics successfully merged the two companies into one branded solution, while maintaining the client’s values and goals. Signage was implemented quickly for short turnaround for multiple locations. The client expressed their satisfaction with the level of collaboration and organization exhibited throughout the project.
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2401 Nevada Avenue North
Minneapolis, MN 55427